Viant Technology Inc. Class A Common Stock

Viant Technology Inc. operates as an advertising technology company. It provides Adelphic a cloud-based demand side platform (DSP) that enables marketers and their advertising agencies to plan buy and measure advertising across channels including desktop mobile connected and linear TV in-game streaming audio and digital billboards. The company also offers Holistic an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Household ID a household profile that provides customer data insights and optimized bid decisions for target audiences accurate reach and frequency management across omnichannel supply; World Without Cookies software to manage reach and frequency at the household level; and Viant Identity Graph which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner. In addition it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights including conversion lift multi-touch attribution foot-traffic data reports digital-out-of-home lift sales reporting and ROAS analytics; onboarding data integrations provides marketers with high match rates to audience insights for segmentation targeting and measuring outcomes; and self-service interface that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large independent and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine California.