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Harte Hanks Inc

HHS | US

2.58

USD

-0.07

-2.64%

HHS | US

About Harte Hanks Inc

Sector

Consumer Cyclical

Industry

Marketing Services

Earnings date

30/06/2024

As of date

20/03/2026

Close

2.58

Open

2.60

High

2.60

Low

2.41

Harte Hanks Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services Customer Care and Fulfillment & Logistics Services. The company provides strategic guidance to help clients to plan and execute omni-channel marketing programs; audience identification profiling segmentation and prioritization predictive modeling and data strategy services; data hygiene and cleansing services; print broadcast direct mail website app display social mobile search engine marketing and voice services; Website and app development e-commerce enablement database building and management platform architecture creation and marketing automation services; and outsourcing marketing operations solutions. It also offers customer experience management services comprising interact and resolve consumer concerns across hardware and software platforms healthcare benefit plans and recalls or a myriad of other customer service issues; CRM and digital transformation solutions to create meaningful customer interactions by connecting content between agent or AI-driven interfaces and web-based self-help tools and community forums; and intelligence-based B2B solutions that understand audiences and their behaviors and then inspire and drive action to deliver results. In addition the company provides product print-on-demand and mail fulfillment solutions such as printing on demand managing product recalls and distributing literature and promotional products; custom solutions to engage audiences target customers support conferences and appreciate employees; and third-party logistics and freight optimization services. It primarily serves B2B consumer brand financial services retail and healthcare vertical markets. The company was founded in 1923 and is headquartered in Chelmsford Massachusetts.

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HHS | US

Risk
36.8
Sharpe
-0.88
Luna's Score
28/100
Recommendation
Sell

Luna says (HHS | US)

What's Working

Low Market Beta (-0.4 to 0.8)

Value Stock (Price to Book < 3)

What's not Working

Negative Momentum (Declining Price)

Weakness based on declining price with high volume

Price Below SMA10D

High Short-term Volatility

High Current Volume and Negative 1-Day Return

Microcap (<300M USD)

High Debt to Equity (> 0.75)

Weak Operating Margin (< 10%)

Declining Revenue (< 0%)

Weak Sharpe Ratio (< 0.3)

Volatility Signals

Bearish: Increased Volatility (6-month > 1-month volatility)

Risk Meter

10 days

43.1%

1 month

36.8%

3 months

33.4%

6 months

54.5%

Returns

Fundamental Ratios

PE

-

Fwd. PE

14.29

Price to book

2.57

Debt to equity

1.28

Debt to assets

0.24

Ent. to EBITDA

6.42

Ent. to rev.

0.37

PEG

1.19

Other Fundamentals

EBITDA

-27.84M

MarketCap

18.81M

MarketCap(USD)

18.81M

Div. yield

-

Op. margin

-82.51

Erngs. growth

-90.30

Rev. growth

-5.70

Ret. on equity

-142.69

Short ratio

2.03

Short perc.

0.42

Market Sentiment (SMA and Price signals)

Short-term: Bearish (SMA10D < SMA1M)

Intermediate-term: Bearish (SMA1M < SMA3M)

Long-term: Bearish (SMA6M < SMA12M)

SMAs: Stock Price Trends

Range10D

0.45

Range1M

0.67

Range3M

1.08

Volumes: Market Activity

Rel. volume

6.85

Price X volume

70.47K

Peers

Name
Ticker
Industry
Close
Marketcap
Day Return
PE Ratio
Debt to Equity
 
 
 
 
 
 
 
 
Digital Brand Media & Marketing Group IncDBMMMarketing Services0.0008660.17K0.00%n/a-49.19%
  • 1

Diversifiers

Name
Ticker
Industry
Close
Marketcap
Day Return
PE Ratio
Debt to Equity
 
 
 
 
 
 
 
 
Castor Maritime IncCTRMShipping & Ports1.9518.84M0.52%1.390.00%
Top Ships IncTOPSShipping & Ports3.1414.53Mn/a142.24%
Marpai Inc. Class A Common StockMRAIHealthcare Plans0.466.37Mn/a-15.38%
  • 1

Industry Comparison

ParameterCompanyIndustryIndicator
Enterprise to EBITDA6.42-Expensive
Ent. to Revenue0.37-Cheaper
PE Ratio-12.73-
Price to Book2.572.25Par
Dividend Yield---
Std. Deviation (3M)33.41-Lower Risk
Debt to Equity1.28-0.33Expensive
Debt to Assets0.240.46Cheaper
Market Cap18.81M-Emerging
  • 1

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