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Harley-Davidson Inc

HOG | US

22.93

USD

-1.34

-5.52%

HOG | US

About Harley-Davidson Inc

Sector

Consumer Cyclical

Industry

Recreational Vehicles

Earnings date

30/06/2024

As of date

22/04/2026

Close

22.93

Open

24.11

High

24.13

Low

22.73

Harley-Davidson Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company LiveWire and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs manufactures and sells motorcycles including cruiser trike touring standard sportbike and dual models as well as motorcycle parts accessories and apparel as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers as well as e-commerce channels. The LiveWire segment sells electric motorcycles balance bikes for kids parts and accessories apparel and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services such as floorplan and open account financing of motorcycles and parts and accessories; and retail financing services such as installment lending for the purchase of new and used Harley-Davidson motorcycles as well as point-of-sale protection products comprising motorcycle insurance extended service contracts and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson Inc. was founded in 1903 and is based in Milwaukee Wisconsin.

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HOG | US

Risk
42.2
Sharpe
0.06
Luna's Score
43/100
Recommendation
Sell

Luna says (HOG | US)

What's Working

Value Stock (Price to Book < 3)

Strong Revenue Growth (> 10%)

What's not Working

Price Below SMA10D

High Short-term Volatility

Midcap (2B - 10B USD)

High Market Beta (> 0.8)

High Debt to Equity (> 0.75)

High Debt to Asset (> 0.45)

Weak Sharpe Ratio (< 0.3)

Volatility Signals

Bullish: Stable Volatility (6-month <= 1-month volatility) is positive for the stock performance.

Risk Meter

10 days

49.7%

1 month

42.2%

3 months

39.8%

6 months

36.4%

Returns

Fundamental Ratios

PE

7.33

Fwd. PE

7.81

Price to book

1.39

Debt to equity

2.19

Debt to assets

0.59

Ent. to EBITDA

10.49

Ent. to rev.

1.75

PEG

2.27

Other Fundamentals

EBITDA

928.39M

MarketCap

3.02B

MarketCap(USD)

3.02B

Div. yield

1.90

Op. margin

15.87

Erngs. growth

33.60

Rev. growth

12.00

Ret. on equity

20.14

Short ratio

5.58

Short perc.

7.95

Market Sentiment (SMA and Price signals)

Short-term: Bullish (SMA10D > SMA1M)

Intermediate-term: Bullish (SMA1M > SMA3M)

Long-term: Bearish (SMA6M < SMA12M)

SMAs: Stock Price Trends

Range10D

3.64

Range1M

7.08

Range3M

7.59

Volumes: Market Activity

Rel. volume

0.98

Price X volume

70.21M

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  • 1

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  • 1

Industry Comparison

ParameterCompanyIndustryIndicator
Enterprise to EBITDA10.49-Cheaper
Ent. to Revenue1.75-Cheaper
PE Ratio7.3321.27Cheaper
Price to Book1.393.34Cheaper
Dividend Yield1.90-Poor
Std. Deviation (3M)39.79-Lower Risk
Debt to Equity2.194.33Cheaper
Debt to Assets0.590.37Expensive
Market Cap3.02B-Market Leader
  • 1

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